Report On Business - Marketing RSS feed

Ferris Bueller returns with a Honda attitude

Mon, 30 Jan 2012 17:27 -0500

A Super Bowl ad by the auto maker reprises actor Matthew Broderick’s role in the cult film but with a different ride

‘The biggest launch in Chevrolet’s history’

Mon, 3 Oct 2011 19:20 -0400

Massive Canadian campaign will introduce Sonic, Orlando and Volt

In pictures: Consumers pick their top 10 brands

Tue, 10 Jan 2012 17:50 -0500

A recent Ipsos Reid online survey asked 1,013 adults to assess 100 brands on the basis of whether they considered each a trendsetter, unique, innovative or ahead of its time. Each respondent was exposed to 10 brands and a battery of 14 statements (among a series of other statements). Respondents were asked to "please select all the brands that you feel apply to each statement".

Xstrata to expand Canadian operations, sweeten payouts

Tue, 2 Aug 2011 9:31 -0400

Global mining giant to use rising profits for expansion, despite uncertainty over costs and resource nationalism

South African chain reaches out to visually impaired with ‘Braille Burgers'

Fri, 13 Jan 2012 18:09 -0500

With messages baked into the buns, Wimpy targets a population often ignored by marketers

RIM’s communications breakdown

Wed, 12 Oct 2011 19:18 -0400

As it struggles to contain growing outages with its Blackberry service, the tech giant is back on its heels in the PR game

Ad agency hits bull’s-eye with Target's Canada account

Thu, 21 Jul 2011 18:41 -0400

MDC executive even worked stocking U.S. retailer’s shelves as part of strategy to land business for its Canadian expansion

Lululemon ad pokes fun at customers - and goes viral

Thu, 12 Jan 2012 19:17 -0500

Using humour can be a risky strategy, observers say, but when it pays off, it pays off big

Scotiabank removes the rose-coloured glasses

Wed, 25 Jan 2012 18:09 -0500

New ad campaign reflects stark economic reality people are confronting

Lululemon’s Ayn Rand bag irks some (Others shrugged)

Tue, 15 Nov 2011 17:50 -0500

Yoga gear retailer’s endorsement of Ayn Rand clashes with yogic values, customers say

Eight fun facts about Lululemon

Wed, 16 Nov 2011 14:22 -0500

Founded in 1998, Lululemon is now practically synonymous with yoga apparel in North America. The company, which designs and sells pricey yoga apparel and accessories, says its 'vision' is 'elevating the world from mediocrity to greatness.' In late October, the company began using shopping bags with the words "Who is John Galt?" a catchphrase from the 1957 novel Atlas Shrugged, which rails against government and advocates self-interest as a key ingredient of a better world. The endorsement irked some customers.

Tweet me that house

Tue, 4 Oct 2011 0:01 -0400

A U.S.-based realtor sets up shop in Canada to launch a new agency that harnesses social media to help buyers find that perfect home

RIM’s marketing challenge: Revive the ‘CrackBerry’ addiction

Tue, 24 Jan 2012 19:28 -0500

The company’s survival in an Apple world will depend upon its ability to turn around consumers’ perceptions of the BlackBerry

Super Bowl ad war shifts to social media

Sun, 5 Feb 2012 19:30 -0500

Advertisers craft teasers and interactive features in the hope their campaigns will go viral

Building a better world, one coffee at a time

Thu, 7 Jul 2011 18:34 -0400

Two new ad campaigns promote doing good deeds, but they’ll have to overcome a baked-in cynicism that is, in part, a byproduct of advertising