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Quick Guide to Building Squeeze Websites

A “squeeze” web page – sometimes called a landing page – is a web page specifically designed to solicit opt-in e-mail addresses from potential customers or subscribers. Users enter their name and e-mail, typically in return for a free download such as a white paper or e-course. Most squeeze pages have four main sections: 1. Headline – Grab the user’s attention quickly with a captivating offer.

2. Sub headline – Pull the visitor deeper into your message. 3. List of benefits – Highlight exactly “what’s in it for them!” 4. Subscription (opt-in) form – The “submit” button that captures the e-mail address. Here are 4 easy steps for getting it done: 1.

Builde your website page Since squeeze pages are basically a fomula, you can do-it-yourself, or hire a squeeze page specialist. Consider SiteBuildIt or Squeeze Page Generator if you go the do-it-yourself route. I outsource to a web designer at

Another web design firm is 2.

Craft your opt-in offer Squeeze page offers are often “information products,” such as free reports, e-courses, e-zine subscriptions or other compelling “introductory” offers, often available for instant download when your visitor opts in. Perhaps you’ve already written an article that could be repurposed as an information product offer. Review some successful squeeze pages and offers to get ideas for your product offer. A few examples include: 136 Ways to Market Your Business, Client Abundance , and Achieve Your Dream Coaching.

3. Use an autoresponder You can automate the entire process, from opt-in and follow-up e-mails to sales and fulfillment, with an autoresponder and “shopping cart” software. These programs also allow list management, e-newsletters, product downloads, and other features. Aweber is a popular auto-responder. I use Easy Web Automation.

If you’re selling products online, you’ll also need a service like PayPal. 4. E-Mail responsibly As you grow your list, you can build trust and credibility over time by communicating with your database.

Stay in contact with useful, relevant information and don’t make the mistake of spamming your list. Once you’ve proven your value to your members, you can begin to market your products or services. Pink Spoon Marketing is a great example of utilizing a “product funnel” for your database. (It’s also another example of an effective squeeze page.) Many autoresponders include e-mail newsletter functions. Another option is an e-mail service such as Constant Contact.

One other thing to keep in mind: Google recently changed the way they rank squeeze pages, so keep the following in mind for best results: •Squeeze pages should no longer be single page websites – 4 or 5 pages is best •Site content should be about 200 words •Include links on your home page linking to your pages with similar content •Place the links at the bottom of your home page •Talk to your webmaster about site optimization.

Lou Bortone is an award-winning writer and television producer with over 20 years experience in the TV industry, including several years as Senior VP of Marketing & Advertising for Fox Family Worldwide in L.A. Today, Lou specializes in helping solopreneurs create compelling video for the Internet. Email Lou at or visit

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